Rolls-Royce Cullinan Keys to a New Generation of Luxury SUVs
Rolls-Royce has been producing luxurious cars for those who want to cruise off into the sunset and travel the world in complete comfort. Cullinan is the company's first SUV and it aims to pry those who are wealthy away from their Range Rovers and Bentaygas.
Its innovative architecture, technology, and design deliver an iconic look, unbeatable space and usability and unparalleled off-road and on-road capability.
Effortless Everywhere
The Rolls-Royce Cullinan was designed for those who view travel as a work of art, a way to live. This means that it has to be as simple off-road as a highway. The latest SUV from the brand, called "the first all-terrain Rolls-Royce," brings this possibility to life. The innovative features of the vehicle reflect a heritage that is rooted in perfection and mastery.
Cullinan does not care about bumps and imperfections. Its supple suspension makes the road feel like a smooth carpet.

During our test driving experience with the Cullinan, we took it off-road on both dirt and gravel, as well as on roads that were paved with potholes and other imperfections. The car's all-wheel drive and oversized tires allowed it to conquer difficult terrain with confidence. It has a low-riding, suspension system that allows it to traverse over rocks and obstacles without causing damage to its underside.
In addition to its all-terrain ability in addition, the Cullinan is loaded with advanced technology to make the owner's journeys as smooth as they can be. The SUV has forward-collision alerts with automatic emergency brakes, night vision, cameras, vision assist system to assist you in parking or drive through tight spaces with adaptive cruise control, as well as warnings for lane departure. It also has a WiFi hotspot, navigation and a head-up display that is a class-leader in the industry.
The Cullinan is built with a solid construction that is favored by those with a lot of money. Every knob, switch and touchpoint feels as though it could last 1,000 years at which point it might just need a little spit to keep functioning. The cabin is adorned in wood, chrome, and leather -- with the Spirit of Ecstasy looking down on the driver and passengers from a high perch above the dash.
The Cullinan offers a cabin which is loaded with modern technology, but it isn't equipped with the gadgets that younger drivers may desire. It isn't equipped with driver aids, such as semi-autonomous highways and lane-keeping or the connected gadgets that are becoming common in cars.
Clasp
Cullinan has unmatched off-road capabilities at the touch of one button, which is known as Everywhere by Rolls Royce engineers. The driver can fine-tune the suspension of the vehicle to absorb any bumps and ruts along the way. In addition the propel shaft and drive ensure that all 850Nm is sent to the front and rear wheels exactly at the right moment.
Cullinan, the first Rolls-Royce that has tailgates and rear doors that open similarly to pickup trucks is the first Rolls-Royce that has an open tailgate. This is a design feature that creates a more tri-box design and enhances the SUV's imposing presence. It also opens up a large cargo area with 21 cubic feet with the rear seat elevated. The floor is lower than the base the seatbacks, which helps keep items from sliding.
The main cabin of the Rolls-Royce Cullinan provides an approach that is more practical to luxury than any other seen in the production Rolls-Royce car. The rear passengers, for example are higher than front passengers and can enjoy a better perspective of the world beyond their vehicle. It's a layout that can be altered to suit various needs and requirements, with the standard rear bench providing an 80/20/40 split, as well as folding seatbacks for increased flexibility.
The rear-view mirrors were reshaped to fit in with the utilitarian design. The Rolls-Royce badge was mounted on a smaller plinth, separated from the numberplate housing with a thin stripe jewellery for decoration. The rear lights are similarly utilitarian, having two narrow upright units housing the lights, and one piece of jewellery at their centre.
Cullinan in addition to the obvious benefits of the more practical layout, is also the most family-friendly Rolls-Royce ever. Its rear bench can be set up to seat three people and the standard panoramic roof ensures that they'll have plenty of room to stretch out. Drivers can also luxuriate in their surroundings by choosing the Immersive Seating configuration, which envelops them in sublime comfort and wraps them in the finest leather. To enhance this feeling of indulgence, a Champagne cooler and whisky decanter can be kept inside the central console to allow for easy access on long drives.
The Rear Passenger Compartment
The Cullinan, one of the most unique Rolls-Royce unlike any other before, is similar and different. It's huge, luxurious and opens up the brand to a new generation of buyers who will be happy to drive it in places that other luxury SUVs may be reluctant to go. This could include Jackson Hole, Wyoming where the SUV is constructed.
From the side the vertical lines that flow from the front doors down through the raised bonnet edge and into the skid plate of metal provide a confident sense purpose for an SUV that's ready to take on the world. Additionally, the massive wheels and slender roofline silhouette give it an impressively tall stance that conveys a strong personality.
Rolls-Royce engineers have designed a unique design for this car that combines an elegant interior with unbeatable off-road capability and uncompromising comfort. In the process they have created a vehicle that is both practical and iconic.
The huge glazed area of the industry's leading panoramic glass roof lets rear passengers to enjoy a spectacular view of their surroundings. If they want to know their current location on the globe, the rear touchscreen map lets them concentrate on it.
A major feature is that both rear seat backs fold down, which allows for a generous cargo space. With a simple push of the button, they can be easily reduced without damaging the seat cushion. They can be split into a 1/3 or 2/3 arrangement to increase the functionality of the vehicle.
Once The Keylab reached their destination, the occupants can take a step into and out of their Rolls-Royce in complete comfort with legs shielded from dirt due to a design that sees both front and rear coach doors wrap low under the sill. This allows passengers to get aboard without getting their trousers dirty, but will also ensure that whatever they're carrying, such as a Mark Rothko canvas, for example - will be well protected.
Once inside, guests will be able to toast their success by sipping a whisky out of the bottle holder that is hidden behind the seats in front. When they're ready to relax you can sink into the heated and massaging rear seats and utilize the additional neck, shoulder and leg rests.
The Glass Partition
The Cullinan with a base price of $325,000 is unlike any other vehicle that has ever left the Goodwood factory of Rolls-Royce in its 114-year history. It's not just that it comes with all-wheel drive, a button that reads "Off Road," or usable ride height (Rolls-Royce has a long overland tradition dating back to T.E. Lawrence's 1914 armored car). It's not, as this SUV was intended to be an ideal vehicle for families that was meant to be driven, not left in the care of a chauffeur.
This makes it the first SUV with an enclosed rear compartment that can hold three people comfortably and still allow enough space for luggage and equipment. It provides a range of options for seating, including back-seat massage chairs. The center console is also equipped with champagne coolers, two Rolls-Royce Champagne flutes, or a whisky decanter.
The Spirit of Ecstasy is what is what sets this Rolls-Royce apart from the Bentaygas and Range Rovers that have been competing for the attention of wealthy customers in recent years. The hood ornament rises up and descends with the Cullinan that lets everyone know that this is no ordinary SUV.
I'm also impressed with the restraint Rolls-Royce has demonstrated in its cabin. While some manufacturers are splattering their cabins with ever more layers of technology, the Cullinan is simple and clean display at the top of the center stack that looks very similar to traditional gauges.
One of the biggest modifications from previous Rolls-Royce models is the use of box-grain leather. This type of leather can be created by pressing a framework made of metal into the hide and then by lacquering. The result is a dark black finish that is more durable than the smooth leather used in other luxurious automobiles.
The Cullinan is an SUV that combines all the characteristics that make them so popular. It does have some drawbacks. It's a bit absurd to spend that much money on an SUV even though it is as well-equipped as this one. If you're planning to buy a Cullinan you'll need to sell your artwork or get rid of summer in Nice.